Honestly, it was always there. As a content creator, I was always interested in creating content that was user-friendly and engaging. Since I've been writing for over a decade, I've worked on a plethora of various projects and platforms. As technology evolved and user experience became a critical component of design (hasn’t it always been?), I naturally gravitated more towards UX writing. It's an exciting journey to use my writing skills to craft user-centered content that guides and supports users through their digital experiences, as well as meets the business goals of my clients.
I believe that writing and design are two equally important components of the user experience. UX writing and design work together to create a cohesive user interface that is intuitive and easy to use. Good UX writing should complement the visual design, enhance the user experience, and help users achieve their goals. In other words, UX writing is a crucial part of the design process, as it helps to create a seamless and enjoyable user experience!
Yes, there is definitely room for creativity in UX writing. In fact, creativity is essential to UX writing, as it allows the writer to craft engaging and compelling copy that resonates with users.
As for combining UX writing with storytelling, absolutely! In fact, the best UX writers are also skilled storytellers who know how to communicate a brand's message in a way that engages users and guides them through the product experience. However, it's important to remember that storytelling should always be used strategically. Overall, UX writing and storytelling can be powerful tools when used in combination. The key is to strike the right balance between clear, actionable guidance and engaging, creative language that connects with users on a deeper level.
From the surrounding world, of course. What I mean is my experience as a heavy user, as well as from research about the target audience – to understand the audience’s needs, preferences, and pain points. I also closely collaborate with design teams, as the app's design and content should work together cohesively to create a seamless user experience.
It allows me to understand the app's overall look and feel and ensure that my content aligns with the design. And I stay tuned to industry trends. I always check what competitors do in the market – it’s the best way to see what works and what doesn’t.
Words do have a power. Even though many people do not reflect on the word selection or the chosen tone of voice, they do process these in a certain way. Words have an influence on behavior, and on choices. That’s why properly tailored content is so useful.
A perfectly crafted content funnel will guide your users towards the ultimate goal – the conversion. Let’s be honest here, it’s about making money. And it is, even though the ‘conversion goal’ could be about signing for a newsletter or visiting a landing page – at the end of the day, it brings you money. Bad copy will not get your pockets filled. Perfect copy will. And it will also provide value for both businesses and customers – and that is a crucial thing.
